FUB

The Danish baby and children’s fashion brand FUB is anchored in a tradition of high quality knitwear, with extra care for workers and the environment. Fub’s 100% organic cotton is GOTS certified and their 100% merino wool is OEKO-TEX® certified. Inspired by the subtle aesthetics and unruly weather in the North. Founded in 2006 by designer Anne Sofie Olrik as a tribute to her love for knitting, minimalism and adventurous children.